Visitors at this year’s Midlands Machinery Show were enthusiastic about the rebranding that was launched at the Show. Since its inception in 2014, the MMS team have been listening, developing and constantly checking feedback to refine the event to make it the perfect platform for exhibitors and visitors. The new branding was evident around Newark Showground on flags, signage and promotional material. The team, responding to feedback, have refreshed the band to represent the growth and development of MMS whilst retaining a nod to the ploughshare emblem to show that agriculture is at the show’s roots.
Of the 300 stands exhibiting, 61 were new for this year. The space allocated to stands and the new demo area was up by 38% on 2017 and the team were delighted at attendance which was 25% up on Day 1.
Following on from last year’s success, Woldmarsh, who also sponsor the show, increased the size of their 4 x 4 test drive area bringing together seven dealerships and over 300 vehicles. Listers Toyota Boston and Grantham again displayed a full range of Toyota’s most versatile four-wheel drives from the durable Hilux pickup and new Land cruiser commercial ranges. Duckworth Motor Group brought the award-winning Isuzu D-Max and Ben Duckworth, Dealer Principal at Duckworth Isuzu commented, “We’re excited to support The Midland Machinery Show and be part of making it such a great event. Our range of Isuzu’s are the perfect partner for this show, demonstrating capability, reliability and a true workhorse nature, ideal for all business and industry needs.
Stuart McKenzie, CEO of Woldmarsh said, “If you want to do business with farmers, MMS is the place to be. It’s one of the few events where farmers are genuinely interested in doing business. Every conversation is a potential new lead”.
For the first time NRoSO and BASIS points were available to visitors to the Show and there were additional BASIS points for attending the technical seminars in the LEC, which saw record numbers of attendees this year. One of the founder members of MMS, Garford Farm Machinery ran a seminar on ‘weed control’ and Harry Coppin, Salesman, said ‘It’s obvious that the team have listened to our feedback because we have seen an increase in promotion of the event using social media and advertising has been across a wider variety of publications which has obviously paid off for us because we have had a lot of interest on our stand. We are local and being able to bring kit onto our stand has been positive for us. Networking with other exhibitors, it has been obvious that it has been positive for them as well”.
Jayne Hunt of Lincolnshire Machinery Ring said they had had a great Show, “We had the highest number of people on our stand this year and everyone was so positive with many people commenting that the show was bigger and better than before. We didn’t hear one negative comment”. LMR were offering new members free members until the end of May 2019.
There were many product launches at this year’s show, including one for first time exhibitor, ELP Engineering Ltd, who brought the Radio-Controlled Ferris Brush Mower – an economic solution to mowing safely on slopes and banks.
Another new exhibitor, Portek, who won a Highly Commended in the Best Allied Trade Stand category, reported that they had had a successful show. Martin Young, Senior Sales Rep said, “We had good attendance on our stand in Crocker Hall 2 and we are already looking forward to next year.”
Phil Warham, an agronomist with Agrovista said, “This is our first year here and we have had a lot of local growers on our stand and it’s nice to support a local show. Having a stand inside has been ideal and we are already talking about next year and there is no reason other than our own budgetary constraints why Agrovista will not be back in 2019”.
Five apprentices were presented with cheques for £250 each from the Society’s President, Tim Farr. Starting their courses and receiving the first half of a £500 overall award were Charlotte Barnes and Michael Kirk. Charlotte is an apprentice at Farmstar and is studying agricultural engineering at Bishop Burton College in Beverley. Michael who works with G H Chennells Farms of North Scarle, Lincs, attends Riseholme Campus in Lincoln. Both are passionate about their career choice.
Ben Robinson, an apprentice at Peacock & Binnington and studying at Moreton Morell College in Warwick, Dante Jarvis, who works with J T Friskney and is at Riseholme Campus and Jack Wallhead, an apprentice at Grundy Agriculture who also studies at Riseholme all received cheques for the second half of their awards. The scheme receives funding from the Midlands Machinery Show and the Society and reinvests income from the show in the future of young people joining the agricultural industry.
For exhibitor bookings for 2019 contact Rebecca.firstname.lastname@example.org, and for sponsorship opportunities contact email@example.com
For a full list of exhibitors at this year’s Show, see www.midlandsmachineryshow.com.
Dates for 2019 are Wednesday 20 and Thursday 21 November.
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Join Wilkin Chapman’s very own ‘deal or no deal’ and win yourself a Christmas treat!
DEAL or no deal? Are you just a little bit sick and tired of hearing whether Brexit is going to happen or not?
If so, then why not come and play Wilkin Chapman’s own version of Deal or No Deal at the firm’s Midlands Machinery Show stand – and unlike the European game of chance that appears to be going on, everyone will be a winner!
The game will be on-going over the two-day show with one overall winner receiving a £100 Christmas hamper, with goodie bags for all who play. And of course, there will be the opportunity to seek a wide-range of professional advice from some of the most knowledgeable agricultural law experts in the region.
NFU Legal panel member for the Nottinghamshire and East Midlands region, Wilkin Chapman solicitors’ agricultural team based in Lincoln was recently ranked as Tier 1– the highest possible ranking – in the UK’s Legal 500, which is the most comprehensive assessment of law firms’ capabilities.
The Legal 500 also highlighted Agricultural Practice head Catherine Harris and colleague Jonty Pearson for showing ‘genuine commitment in terms of skills, knowledge and availability’ to clients.
Catherine, who will be at the show along with colleagues, stresses how the next few months is crucial for the region’s rural economy – with the new Agricultural Bill having passed its second reading in the House of Commons.
Under the planned new proposals direct payments, as seen under the present CAP (Common Agricultural Policy), will be phased out by 2027, replaced by a system that the Government says is designed to ‘secure a better future for UK agriculture and for the environment’.
“Whatever the eventual outcome, there is no doubt that the way in which our rural economy is funded will undergo significant change in the decade ahead, as we move to an open market position, where subsidies are part of the diversified income of a farm,” said Catherine.
“As a result, we are keen to hear from farmers and land-owners to judge their thoughts and feelings on the way forward, while advising them on just how they may best be suited to move forward,” she added.
Catherine and the team can be found over the two-day show in John Crocker Hall 1, position 16.
Listers Toyota Boston and Grantham will once more be displaying a full range of Toyotas most versatile four wheel drives from the durable Hilux pickup and new Land cruiser commercial ranges . The versatile drop-side and tipper conversions are now available to order and enable a bespoke build to suit all needs. Come and view the full range on the Listers stand and ask us about special offers for Consortium members.
The Hilux was first released in 1968 and introduced in Europe in 1969. Since then it has become the world's favourite pick-up, now sold in 180 countries and regions around the world. To date, it has amassed more than 18 million sales.
The "invincible" Hilux is renowned for its quality, durability and reliability and has been put to the test in some of the world's most extreme environments. It has conquered the North Pole, Antarctica and the slopes of Icelandic volcanoes and has toughed it out to claim podium finishes in the Dakar, one of the world's most challenging rally raid events.
Duckworth Motor Group brings the award-winning Isuzu D-Max to The Midlands Machinery Show, held at the Newark and Notts Showground on 21st and 22nd November 2018, showcasing Isuzu’s versatile range of D-Max pick-ups.
Duckworth Isuzu offers show visitors an up-close opportunity to view the full range at their leisure, with friendly and knowledgeable product specialists on hand to offer an in-depth overview of the pick-ups and their key features.
Having won multiple awards this year, including WhatVan? ‘Pick UP of The Year 2018’, the award-winning D-Max already has a reputation for capability, reliability and a true workhorse nature across all variants. Duckworth Isuzu are proud to offer customers the choice of the capable Isuzu D-Max, tailored to professionals across a range of industries.
Ben Duckworth, Dealer Principal at Duckworth Isuzu commented, “We’re excited to support The Midland Machinery Show and be part of making it such a great event. Our range of Isuzu’s are the perfect partner for this show, demonstrating capability, reliability and a true workhorse nature, ideal for all business and industry needs. We’re looking forward to getting involved in the action and showing the Midland Machinery Show visitors that the Isuzu D-Max lives up to its reputation – ‘It Just Works’”.
As a trusted commercial vehicle specialist, Duckworth Isuzu offers a full sales and aftersales service to new and existing customers, as well as Isuzu Assured, the brands approved used pick-up program. As North Lincolnshire’s official Isuzu dealership for the last 10 years, Duckworth are the trusted Isuzu experts offering excellent service, advice and Isuzu expertise.
Visit Duckworth Isuzu at The Midland Machinery Show and enjoy exploring the Isuzu range with your trusted local Isuzu experts. Alternatively, you can find out more about Duckworth Motor Group and the Isuzu range by visiting www.duckworth-isuzu.co.uk, or visiting our dealerships in Market Rasen or Boston.