Relaunch of Club Hectare


Issued 13th November 2017

For immediate release


#clubhectare relaunch at Midlands Machinery Show





Launching at the Midlands Machinery Show on 22nd November 2017, #clubhectare will be showcasing the new look club to its current members and the wider farming community.

#clubhectare was founded 6 years ago by a group of farmers who all used Twitter and grouped their conversation around the hashtag #clubhectare. From these humble roots, #clubhectare members have enjoyed meeting at events across the country and the hashtag ‘#clubhectare’ is used on social media on average 30 times per hour.  Now is the time for #clubhectare to evolve into an official members club, with more direction and more perks for its members. A new committee has been formed, with representation from all areas of Agriculture. This ensures that #clubhectare will be applicable and interesting for all. 

Originally for arable, #clubhectare is now relevant to dairy, livestock and vegetable farmers, with discussion and events for those sectors.    There are also representatives for the under 30s, who will be managing their own discussions on their future within farming, with special events.

Jono Dixon, who was a founder of the original #clubhectare says “I am very proud of what we have achieved with #clubhectare over the past 6 years, but I am more excited about where this club can go in the future.  With a great team behind us, there is no limit to what we can do for our members”.

The new #clubhectare will have:

  • Website with registration area for new members
  • Forum for lively, constructive debate
  • Regional and National events
  • Member benefits and discounts

Gordon Cummings is a member of the #clubhectare management team and was instrumental in relaunching #clubhectare as a full members organisation: “we have a new website, and will be launching the first forum in the Uk where users need to be a member of a club to join.  This is so everyone in the forum is transparent, ensuring real, honest, constructive discussion.  This is coupled with National and Regional events which will mix valuable connections with socialising.   Members will also get special farming discounts when they join, like money off business items. #clubhectare is sticking with its roots, of connecting farmers across the Nation.  But now, it is so much more”.


Chris Hewis, farmer and the new Chairman of #clubhectare, is also keen to see the organisation stay true to its roots: “the key to #clubhectare is a great balance of online content and real world events that are fun, but add value to the farming workforce.   We are a club started by farmers, for farmers, and this relaunch of the club will see an offer to its members that isn’t seen anywhere else”.

As a not-for-profit organisation, the team originally hoped to cover the costs of the launch and new website with sponsors, and they were worried that they may not break even on this new project. However, they have been astounded by the support they have received, and have sponsors from all areas of the industry including sprays, machinery and food manufacturing. Christopher Day, committee member & farmer states, “the support we have received from companies across the industry shows us that we are relaunching at the right time.  The industry has been waiting for a new #clubhectare to come along”.


#clubhectare started on Twitter , and it is still going strong on social media  - you can now find it on Twitter, Facebook, Instagram and LinkedIn.   Edwina Mullins, who manages #clubhectare’s social media and website content is keen to keep content accessible to all: “#clubhectare is meant to be inclusive for anyone with an interest in UK farming. Different social media platforms reach different people, and it’s important to try and reach and connect as many people within the industry as possible”.

The launch is an open event at the Midlands Machinery Show on 22nd November 2017 at 3.30pm at the Lady Eastwood Centre and it will be live streamed on Facebook for those who cannot make it in person.


#clubhectare is a central point for farmers and industry specialists across the Nation to get together, share ideas, thoughts and troubles about the industry.   To join #clubhectare, head to and register from 22nd November 2017.  Thanks to the support from sponsors, it is free to become a member for at least the first year so take a look and see if you like it!


Notes to editors

  1. For more information please contact Edwina Mullins, or 07871052544
  2. The relaunch event is at 3.30pm in the Lady Eastwood Centre, at the Midlands Machinery Show, 22.11.17.
  3. #clubhectare was formed in 2011 by a group of farmers who wanted to connect the UK farming industry online.  It meets regularly, provides many benefits to joining and in the future will have valuable events and farming discounts.
  4. #clubhectare is a not-for-profit organisation, for the benefit of the agriculture and food production industry, its workers and interested members of the general public.
  5. From 22/11/17, #clubhectare will be found on in addition to social media.
  6. Instagram:
  7. Facebook:
  8. Twitter:
  9. Further photos are available on request.


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Nov 16, 2017


Issued 13th November 2017

For immediate release


#clubhectare relaunch at Midlands Machinery Show

Oct 30, 2017

The Witham Group showcases latest products at the Midlands Machinery Show

The Witham Group will be exhibiting at the Midlands Machinery Show on the 22nd and 23rd November (Stand No. GSEH 20) and hoping to repeat the success they had in 2016 when they won the prize for Best Stand.

 Witham have been attending the event for many years, showcasing its range of lubricants and paints for the agricultural industry.

 Here are just a few of the new products that will be on the Witham stand this year:

 Qualube Masterfleet – new and improved

 The oil market is becoming increasingly complex.  The introduction of the latest generation of Euro engines to meet EU emissions and the ever increasing requirements of individual manufacturers mean the choice of engine oils is vast and varied.

 Customers are therefore often forced to purchase multiple products meeting different specifications to satisfy warranties, even though many of these are actually the same viscosity grade.

 The Witham Group has always sought to simplify and rationalise the choice of lubricants to customers and eliminate confusion without compromising either quality or warranty suitability.   We have therefore developed a universal engine oil that can be used in a variety of vehicles – perfect for customers who operate mixed fleets.

 The benefits of Qualube Masterfleet:

  • A universal product that will cover over 95% of all heavy duty diesel applications.
  • Approved to meet a wide variety of manufacturer specifications.
  • Eliminate the potential of the wrong lubricant being used in the wrong application.  One product, no mistakes.
  • Reduce purchasing costs.  Buy one lubricant instead of multiple products in uneconomic pack sizes
  • Simplifies internal purchasing.
  • Priced to ensure switching is not prohibitive.

Prolan – our award winning protective lubricant range

Witham’s Prolan lubricants are high performance corrosion inhibitors for metal and wood surfaces and electrical components. With natural lanolin as the main ingredient, the moisture repelling properties create a long lasting protective barrier in the most corrosive environments whilst providing an environmentally friendly solution.

The product range has won various awards this year, including two innovation awards at LAMMA 2017.   The Witham Group won the IAgrE Ivel Award for best environmental innovation and was crowned the overall winner of the Innovation Awards by LAMMA.  The Prolan range also won best new product at the Lincolnshire Show in June.

Prolan is completely natural, non-toxic and non-carcinogenic and so surpasses other petrochemical products as a safer, environmentally sustainable alternative.  It is also NSF certified and approved as a “food-grade lubricant” so can be used to protect machinery in sensitive environments such as dairy farms and suppliers of food chain produce.

Agriculture can be hard on machinery and constant protection is required from exposure to fertilizer, manure, pesticides and weather.  Prolan provides long-lasting protection for farm equipment, keeping it lubricated to prevent breakdowns. It has been proven to extend the longevity of farm machinery and enhance resale value.

Lubricants and greases are so widely used in the agricultural world and this new product offers a more sustainable alternative, without the usual harmful chemicals, that also performs with outstanding results.

The benefits of Prolan:

  • Protects and extends life of valuable agricultural equipment
  • Long lasting protection saving time on multiple reapplications
  • NSF approved as safe to use in food processing
  • 100% natural and operator safe
  • Unique, lanolin based formula, easy to apply

WOCO Barn Paint

WOCO Barn Paint is perfect for farmers or home owners who want to protect and revive outbuildings including sheds, barns and garages.  This remarkable paint product is water based, very durable and quick drying.  It is also non-toxic and therefore better for the environment and safe to use around people and animals.

It is available in a stylish palette of 6 colours inspired by the wooden clad buildings found in the Suffolk and Norfolk coastal regions.  The range is ideal for trade decorators or anyone wishing to upgrade their homes with a new facelift. 

WOCO Barn Paint offers tough durable protection against water to prevent rotting and mould.  It can be used on a variety of materials including wood, metal, concrete, plastic to protect against outdoor elements, sun damage and fading.

Easy to apply with a brush or roller, the paint is made from acrylic resin which is flexible against the underlying material to resist flaking and blistering and provide long lasting colour protection.

Witham Group MD, Nigel R Bottom commented: “We developed this new range in response to the growing demand for a good quality, long lasting paint for external buildings.  Now we’re finding that some of our agricultural customers are not only using our WOCO Paint Barn to protect their farm buildings, but also to update their homes.”

WOCO Barn Paint can be applied straight onto previously painted surfaces such as weathered bitumen, tar, varnish or creosote.  This product does not require a primer and is touch dry within two hours. 

Summary of WOCO Barn Paint’s key features:

  • Highly protective against damp, mould and sun damage
  • Water based – easy to apply
  • Quick drying
  • Non-toxic – more environmentally friendly
  • Can be used on a variety of surfaces, including wood, metal, concrete and plastic
  • Can be used on surfaces treated with creosote, bitumen, tar and varnish
  • Made with acrylic to flex with underlying materials and resist flaking/cracking
  • Available in six attractive, modern colours